MADE IN THE USA. Built to last.

We’re a small business born and raised in Southwest Wisconsin. We believe in creating quality products made right here in the Midwest. All 1UP USA products are designed and built with one goal in mind—to make transporting your bike and gear easy.

What started as an idea moved into a modest shop just down the street from where we are today, with a focus on creating simple, reliable products. From those early days, we’ve grown in size and manufacturing capacity, but staying in the same community where it all began has kept us grounded in the people, values, and work ethic that shaped our start.

We design our products around what matters most: simplicity, durability, versatility, and reliability. Built with premium materials and Midwest craftsmanship, our racks are made for every adventure.

Customize your setup with modular add-ons, replace worn parts when needed, and rely on a lifetime warranty that keeps your rack performing for years to come.

Our racks hold only the tires, protecting your bike’s frame and fork, with each model offering modular add-ons and accessories designed to create the setup that best fits your ride and lifestyle.

From simple design to long-term reliability, every detail is made to keep you moving.

A side-by-side look at our first shop compared to where we are today, just down the street in Dickeyville, WI.

ALL-METAL CONSTRUCTION

At 1UP USA, we construct our bike racks from 6000 series aluminum, a choice that eliminates plastic entirely from the structural design. This all-metal construction means you're getting a rack built to withstand repeated use, weather exposure, and years of loading without the degradation plastic components typically experience. Aluminum naturally resists corrosion better than steel, and 6000 series specifically offers strong strength-to-weight characteristics compared to lower aluminum grades.

Modularity

The modular design philosophy of 1UP USA gives you the flexibility to adapt your bike transport solution over time, whether you're adding more bikes to your collection or changing how many bikes you need to carry regularly.

The core advantage of 1UP USA's modular system is flexibility. Rather than committing to a single rack size, users can start with a base unit and expand by adding additional bike capacity as needed. This means you're not overpaying for rack space you don't currently use, and you can adjust your setup when your needs change. Whether you're going from a solo trip to a family outing, or downsizing when carrying fewer bikes.

Built Here. Sold Direct.

Every 1UP USA product is sold directly to our customers with no dealers and no retail markup. We believe in straightforward pricing and lasting value. There are no traditional sales or promo codes, just consistent pricing year-round so you can buy when you're ready and know you are getting the same quality every time.

For those looking for a deal, our Bargain Garage offers lightly used or blemished products at reduced pricing throughout the year.

Order online and we will ship your rack straight from our facility to your door, with most orders leaving within 1 to 2 business days unless otherwise noted.

How It’s Made

From raw aluminum to road-ready, our bike racks are proudly designed, manufactured, and assembled in the United States. We don’t outsource our craftsmanship or cut corners. Every rack is built with replaceable parts and a focus on long-term reliability. That’s how we’ve done it from the beginning, and it’s how we’ll keep doing it.

For the first time, we’re giving you a behind-the-scenes look at what that really means. Whether you’ve been with us from the start or are just discovering 1UP USA, we invite you to press play and see what sets us apart.

VISIT OUR SHOP

Have questions or want to see where it all happens? Stop by our showroom Monday through Friday, 8am–4pm (CST).